Posts

As VP of Product at FloSports, I oversee our data warehouse roadmap and manage a team consisting of a senior product manager, product revenue developers, data engineers, and data analysts. Some of the responsibilities that I really enjoy about this work include working at the forefront of business intelligence, leveraging data and product analytics tools such as Periscope Data, Mode Analytics and Segment, and collaborating with very bright people to drive measurable results and accelerate our growth. ...

In an ongoing attempt to be helpful to and learn from others serving in similar job capacities, I am continuing to review my experiences in building out our data infrastructure over the past ~12 months and discuss the most helpful applications which currently sit within our analytics tech stack. In my most recent post, Data Informed Experiments, I discussed the difference between being “data informed” and being “data driven”. I also provided some perspective related to building a “data informed” organizational culture – my intent is to share what we have learned along the way and discuss the applications which enable us to take advantage of all of the work we’ve completed to-date. ...

I am presently VP of Product (Revenue and Analytics) at FloSports, a direct-to-consumer provider of live streaming and on-demand digital sports content. In this role, I focus on product innovations which can drive top-line growth while also overseeing analytics (business, product, and data, among others). Recently, our CEO Martin Floreani has spoken about the business intelligence platform we have been building out since last year, which is internally known as Neptune. His interview with Sports Techie, where he discusses the impact Neptune has had on the business, can be found here. I have been fortunate to be one of FloSports’ founding members of Neptune and am responsible for overseeing both our data source and business intelligence reporting roadmaps. ...

As an alum of SMU and a staunch follower of the athletics program, particularly men’s football (well, starting again this year) and men’s basketball, I am inherently biased. No matter the decision that the NCAA levied after its 18 month investigation, post announcement I knew that I would immediately rationalize why the punishment was too harsh and plead the case for a lesser penalty. With that said, I acknowledge that the penalties against Coach Brown and the SMU program are generally fair. Suspending Coach Brown for 30% of this coming season’s games was admitted by SMU’s President Turner to be consistent with the NCAA’s new initiative to hold coaches accountable for program infractions. And, the loss of three scholarships per season over three years also seems consistent with the punishment handed out to Syracuse for its men’s basketball program’s recent transgressions. ...

Major sporting events, such as the Super Bowl, NCAA March Madness tournament, and the Masters were a huge part of my life while I was growing up in Atlanta – and they certainly continue to be so today. In some respects, these events were similar to holidays in that the entire family would oftentimes get together, with additional friends and relatives, to cheer for their favorite athletes and hope that their respective teams would end up as champions. ...