After launching FloRacing 24/7 and FloHockey 24/7 on Prime Video and Fubo in late 2025, FloSports announced that FloRacing 24/7 is now live on The Roku Channel — continuing to grow our off-platform presence and build on our successful launches on Amazon Prime Video, Fubo, and YouTube, along with the recent expansion of the FloSports Connected TV app to Samsung, VIZIO, and LG smart TVs.
As a historically walled garden DTC subscription service, an early meeting with a Roku distribution partner in 2022 was eye-opening in broadening my perspective to a new set of future possibilities. That light bulb moment was a meaningful step toward what we ultimately built.
“[This launch] marks a pivotal moment in our off-platform distribution expansion. Roku’s streaming footprint is unparalleled in North America, and we have the opportunity to introduce millions of new fans to the best live motorsports for free on their Roku TVs and devices.” — Dave Stelnik, VP of Business Development, FloSports
Roku is the leading connected TV platform in the United States, powering streaming on more than half of all internet-enabled households. Roku-powered devices accounted for over 21% of TV viewing in the U.S., with nearly 75% of that audience also following sports.