Agentic Demand Forecasting Data Product with Automated Workflows
Led a 0-to-1 subscription, advertising, and engagement demand forecasting data product. When you’re streaming 50k+ events per year, you cannot possibly forecast demand without an automated, scalable data infrastructure and continually improving ML-based forecasting models. You also should be able to dynamically compare alternative portfolio scenarios, such as decisions to add a new rights contract, to optimize revenue and profitability. In our second iteration after our initial Streamlit application, I led the development of a Sigma-based AI and data application that projects signups, subscribers, subscription and ad revenue, and engagement at the contract level across all of our sports verticals. The underlying Python forecasting engine uses a cohort-based retention framework, historical plan mix, and viewership and live minutes 1P data to allocate revenue across signup, engagement, inactive, and dormant components. Ad revenue layers in based on forecasted engagement and inventory monetization, producing contract-level base forecasts that can also be compared dynamically against alternative portfolio scenarios. ...