LiveToFAST

After launching FloRacing 24/7 and FloHockey 24/7 on Prime Video and Fubo in late 2025, FloSports announced that FloRacing 24/7 is now live on The Roku Channel — continuing to grow our off-platform presence and build on our successful launches on Amazon Prime Video, Fubo, and YouTube, along with the recent expansion of the FloSports Connected TV app to Samsung, VIZIO, and LG smart TVs. As a historically walled garden DTC subscription service, an early meeting with a Roku distribution partner in 2022 was eye-opening in broadening my perspective to a new set of future possibilities. That light bulb moment was a meaningful step toward what we ultimately built. ...

FloSports expanded its distribution strategy with the launch of two new FAST channels — FloRacing 24/7 and FloHockey 24/7 — on Prime Video and Fubo. This milestone brought FloSports’ top sports programming to more than 130 million monthly viewers in the U.S. and Canada, making premium racing and hockey events freely available across millions of connected devices and smart TVs. FloRacing 24/7 debuted its live coverage of the Kubota Gateway Dirt Nationals on both platforms at launch. ...